Thursday, March 13, 2008


A ‘rocking’ company makes its debut in bollywood. 

Manmohan Shetty makes private equity investment in iRock Media.

March, 2008.

 Making its debut this month, is a brand new boutique film development & production company - iRock Media Pvt Ltd. The company is founded by Sidhartha M Jain, who  who  headed the Animation Division at Adlabs Films Ltd. .

 Mr Manmohan Shetty, founder & former CMD of Adlabs Films Ltd, is an angel investor & Chairman of iRock. Mr. Shetty said “I am very excited by the project slate of iRock and believe the company will soon create it’s own niche in the Indian film industry. The Indian film industry is in constant flux and an innovative content development approach is required to cater to the ever demanding Indian audiences”.

 Founder & CEO, Sidhartha Jain added “I am very excited to have Mr. Shetty as a mentor & investor in this company. It is a dream opportunity and provides us with a fantastic platform. We will be producing ‘visually exciting’ content and want to be known for specific kind of content. iRock will invest in development of  ‘high-concept’ film content in live-action & animation for the Indian audiences. The focus will be on technology dependent content which will be rich in animation and visual effects. Care will be taken to ensure a wide 360 degree exploitation plan for all our intellectual properties. Currently we have an exciting slate of 8 projects, of which 2 are animation and 6 are live-action with VFX/animation”.

 The company ‘s 1st animated feature film will be going into production  in April. The film is slated for release in 2009 & is the first one as part of a series of films based on the franchise. Details to be announced shortly.

 The 2nd animated film is a sequel to & based on bollywood’s cult comedy “Andaz Apna Apna”. The new script is currently being developed & a renowned bollywood comedy director will soon be attached.

 In the live-action-vfx slate, “Zudora” will go in production this year. The film is based on the popular book by the same name and is a fantasy-magical-adventure set in the mysterious world of “Zudora”. This too is a franchise property which will be exploited across mediums.

 Apart from “Zudora”, there are a couple of VFX dependent films currently in development. One of them is a fantasy-magical-war film, of epic proportions set in a parallel world.

 Comedy is another genre that iRock will focus on in live-action. They will be primarily in the mid-budget range and will introduce a couple of new directors.

 Specific project announcements to be made shortly.


 For more details contact –

 Sidhartha Jain at 


Anonymous said...

old news!

Anonymous said...

This is awesome. It's amazing how you are connecting Technology to Cinema, which is kind of missing in our genre of movies. Keep up the good work, and all the very best

Pavan Atukuri